Wednesday, August 29, 2012

Gold Rush

Crazy Daisy Designs' best-selling pieces are consistently the solid 14k gold earrings. Especially now that the price of gold has become so crazy, I'm surprised that people still prefer solid gold, but those sales represent more than 60% of CDD's revenue.

I started my jewelry business in 2005, but really didn't get it going until 2008, so I don't have much in the way of comparison to non-recession years, which made me wonder what it was that kept people purchasing gold when prices have become so high. Interestingly, they have become more popular as the recession has progressed.

Gold has and probably always will be a touchstone of safety and constancy. I love working with it - here are a few of the 14k gold earrings in my CDD Etsy shop
Drops of Sunlight 14k yellow gold earrings

Perfect 14k yellow gold hoops

Sweet Petite 14k rose gold hoops

Sweet Petite 14k white gold slip earrings

Sweet Petite 14k rose gold slip earrings

Fancy A Cuppa 14k yellow gold stud earrings

Brushed Gold Squares 14k yellow gold posts

Simply Imperfect 14k yellow gold studs

Scribble Studs 14k rose gold earrings